Every dollar pointed at someone ready to book.
The budget is yours and goes straight to Google. Our job is making sure it buys conversations with buyers, and proving it with booked appointments.
Keywords chosen for intent, like “near me” and “cost”, with a growing list of searches your ads never show for.
Each campaign gets its own page about that one service, fast on a phone, with call and text a thumb away.
Ads run best as an add-on to Clients Anytime, where every lead gets a reply in seconds and is booked for you.
Call tracking with recordings and lead tracking show what each campaign brings in, with a monthly report.
Look at next week’s calendar. What’s the empty space worth?
You know how many more customers you could take, and what one is worth. Ads put you in front of people searching today. Here is what a few more of them are worth against the management fee.
One management fee. Your ad budget stays yours.
Campaign build, keywords and negatives, custom ads with a page for each campaign, call tracking with recordings, lead tracking and a monthly report. Ad spend is paid to Google directly.
Every call you miss and every form gets a text reply in seconds, qualified and booked into your calendar, so paid leads don’t sit waiting.
Google Ads questions, answered.
How much does Google Ads cost for a small business?
You set the budget, and you pay Google only when someone clicks. Most local service businesses spend $1,000 to $5,000 a month in ad spend, with clicks costing anywhere from $2 to over $50 depending on the industry and city. Management is a separate fee on top.
How much should I spend on Google Ads?
Enough to get at least 20 to 30 clicks a day on your main service, so the campaign has data to learn from. Start by multiplying your average cost per click by 600 for a monthly figure, then adjust once you see what a booked customer actually costs.
How much does a Google Ads manager charge?
Agencies usually charge $500 to $2,500 a month, or 10% to 20% of ad spend. Here, Growth Anytime Google Ads Management is $597 a month or 15% of spend, whichever is greater. No contract.
Is Google Ads worth it for a small business?
When a customer is worth several hundred dollars or more, usually yes. Ads reach people searching for your service right now, and you can turn them on the day you need more calls. The math only works if those leads are answered quickly and tracked to bookings.
How long does it take for Google Ads to work?
Ads can show the same day they’re approved, and calls often start that first week. The campaign usually needs four to eight weeks of data to settle at a steady cost per lead, so judge it after two months rather than two days.
Should I use Google Ads or SEO?
Both, for different jobs. Ads buy calls now and stop when the budget does. SEO takes months but keeps working without paying per click. Most local businesses run ads while their map rankings build, then lower ad spend as organic calls grow.
What are Google Local Services Ads?
The “Google Guaranteed” or “Google Screened” listings above regular ads. You pay per lead rather than per click, and you need a background check and license verification. They suit many home services and professional services, and work well alongside regular search ads.
Can I run Google Ads myself?
Yes, and many owners start that way. The common problems are broad keywords that waste budget, no negative keywords, ads sent to the homepage instead of a matching page, and no tracking of which clicks became customers. Those are what a manager fixes first.
Why am I getting clicks but no calls from Google Ads?
Usually one of four things: the search terms are too broad, the page they land on doesn’t match the search, it’s slow on a phone, or the call or form isn’t answered fast enough. Check the search terms report first, since it shows exactly what people typed.